AI Marketing Case Study: How a Melbourne FL Insurance Broker Built a Growth Engine With Mi Assist Studio

The Short Version

Darius Mills runs Creative Health Solutions, a health insurance brokerage based in Melbourne, Florida. He had two real assets that most agencies would kill for: licensed closers ready to take calls, and a large database of old health insurance leads sitting unused. What he did not have was a system to turn either one into booked policies.

We built that system. A conversion-focused landing page, a short qualification quiz funnel, a CRM that routes every lead to a closer automatically, AI SMS and voice agents to re-warm the old database, and a paid ad plan across Meta, TikTok, and Google built specifically for Florida health insurance economics. This post walks through exactly what we built and why, so you can see what an AI marketing engine looks like for a real local business.

Who Is Creative Health Solutions?

Creative Health Solutions (CHS) is a health insurance brokerage operating out of 51 NW Carolina St in Melbourne, Florida. Darius is the founder and a licensed agent, building CHS into his own brand with a small team of closers.

His situation is common for independent insurance brokers. The leads exist. The closers exist. The connective tissue between them, the marketing and automation layer that keeps qualified prospects flowing to the phone, does not. Darius described the core problem on our first call: he had a large list of old leads he had paid for over the years, and no efficient way to work them. Most of that list was going cold.

That is the exact gap AI marketing is built to close.

The Build: Five Systems Working Together

When Darius said "I'm already sold" on our funnel call, the scope had grown from a simple AI agent project into a full growth engine. Here is what we put in place.

1. A Conversion-Focused Landing Page

The old way for an insurance broker is a generic website that lists services and hopes someone calls. We built CHS a custom landing page designed around one job: turn a click into a qualified quote request. Dark, premium design, a single clear call to action ("Get My Free Quote"), and trust elements baked in: carrier credibility, social proof, and a free guide offer.

For a vertical as skeptical as health insurance, the page does the trust-building before a human ever picks up the phone.

2. A Seven-Question Quiz Funnel

Instead of a cold contact form, we built an interactive quiz funnel. It asks seven short questions that double as qualification: the prospect's pain point, the coverage type they want (individual, family, Medicare, or group), their current insurance, income band, current spend, prescriptions, and timeline.

By the time someone finishes the quiz, two things have happened. The prospect feels like they are getting a personalized answer, not filling out a form. And CHS knows whether the lead is worth a closer's time before anyone calls. The quiz ends on a personalized results page with a savings estimate and plan direction, then captures the lead.

Darius's own philosophy here was sharp: "Less is more to get more leads." We kept the capture fields tight, name, phone, email, and zip, so the quiz converts instead of scaring people off.

3. A Free Lead Magnet

People do not hand over their phone number for nothing. The funnel offers a free PDF guide, "5 Things to Know Before Choosing Health Insurance," plus plan brochures. It gives the prospect real value up front and gives CHS a reason to follow up that does not feel like a pitch.

4. CRM Routing With GoHighLevel

Every lead the funnel captures flows into a GoHighLevel CRM. This is the part most local businesses skip, and it is where the money leaks out. A lead that is not routed to a closer within minutes is a lead that goes cold. The CRM gives Darius and his agents one place to see, work, and track every prospect, with multi-user access so his closing team can plug in as the volume grows.

This is the same review and SMS automation engine we describe in how we get businesses recommended by ChatGPT, pointed at lead nurture instead of reviews.

5. AI SMS and Voice Agents for the Old Database

Here is where the "AI" in AI marketing earns its name. Darius's biggest untapped asset was that pile of old leads. Working them by hand is slow and expensive. So we designed an AI layer to do it at scale:

• An AI SMS agent that re-engages old leads, qualifies interest, and flags the ones worth calling.
• An AI voice agent that can call through the list and, the moment a prospect shows interest, transfer the live call straight to a licensed human closer.

The key design choice was cost control. We learned from a prior client that long, chatty AI calls run up real bills. So the scripts are deliberately concise: the AI's only job is to find interest and hand off fast. A text-to-call strategy fires an outbound call only when a lead is warm, which protects voice minutes and keeps cost per connection low.

The Ad Strategy: Built for Florida Health Insurance Math

Paid ads for health insurance are expensive. We were honest with Darius about that from day one: cold health insurance leads can run $40 or more on Meta and TikTok. A growth engine that ignores that math fails.

So the plan is multi-channel and data-driven, not a single-channel gamble:

Channel	Role in the system
Meta and TikTok	Top-of-funnel volume into the quiz funnel, starting small at $25/day and scaling on what converts
Google Ads	High-intent search traffic, which is cheaper and higher quality for insurance, supported by our Google Ads specialist when the tier calls for it
Spanish-language creatives	A large, underserved Florida audience of Spanish-speaking workers who need coverage but are rarely marketed to in their language
Old-lead reactivation	The AI SMS and voice agents working the existing database at near-zero acquisition cost

The thinking behind running multiple funnels at once is simple: each funnel collects different data, and the data tells you where the cheap, high-converting leads actually live. You do not guess your way to a low cost per lead. You test your way there.

What We Are Being Careful Not to Claim

We are writing this while the CHS engine is in its build and launch phase. We are not going to slap a made-up growth percentage on it, because that is not how we operate and it is not what earns trust with the AI search engines that now read content like this.

What is real and documented: the system is built, the strategy is set, and CHS has the two things that make this kind of engine pay off, ready closers and a large lead database to feed it. For the kind of measured, quantified results our other clients report across dozens of industries, see our client results roundup and our public reviews page. We would rather point you to verified numbers than invent one here.

Why This Matters for Other Florida Businesses

The CHS build is a template, not a one-off. Strip out "health insurance" and the same five-part engine applies to almost any local service business:

1. A landing page built to convert, not just to exist. 2. A quiz or qualification funnel that filters leads before they reach a human. 3. A lead magnet that earns the contact info. 4. A CRM that routes and nurtures automatically. 5. An AI layer that works your existing list and your inbound leads without adding headcount.

Florida is the number one ACA enrollment state in the country, with millions of subsidized enrollees, which is part of why this vertical is so competitive and why systems beat hustle here. The brokers who win are not the ones making the most cold calls. They are the ones whose system makes sure no warm lead ever slips through.

Want the Same Engine for Your Business?

Our team at Mi Assist Studio builds these systems for local businesses across Florida and the country. We start with a free growth plan: we look at your leads, your funnel, and your follow-up, and we show you exactly where the money is leaking and what to build to stop it.

Book a 30-minute growth plan call with our team. If you have leads you are not working and a phone that should be ringing more, we will show you the system that fixes it.